Observations After Seeing “ED RUSCHA / NOW THEN” @ MoMA

Source Juxtapoz Magazine – Juxtapoz Magazine – Home 

My colleague and I decided to walk through the massive ED RUSCHA / NOW THEN backwards. As in, enter through the end and walk to the beginning and then from the beginning to the end again. When perhaps one of the most famous American artists starts his career-defining retrospecitve at MoMA with the quote, “I don’t have any Seine River like Monet… I’ve just got US 66 between Oklahoma and Los Angeles,” highways go both ways so start at the end and end at the beginning. And then beginning to end. As a master of words, a commander of language and subtext, as someone interested in the shape of things and the repetition of things and the power of seemingly obtuse and…

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