A common thread in Sara Cwynar’s work is her ongoing research into the effects of consumerism on subconsciously shaped beauty and lifestyle ideals and how these shape our self-image. Much of her work specifically focuses on the female consumer: from the cultural phenomenon of the New Woman of the turn of the nineteenth century until now. The exhibition title, S/S 23, is the usual designation for the new fashion season – in this case ‘Spring/Summer 2023’. It refers to the trends that come and go, that keep pushing us to buy new products and conform to new ideals.